By Perth Bears
Publication Date: 2025-12-23 22:01:00
The Perth Bears and IBM have announced a groundbreaking first collaboration in Australian sport that will see the NRL club and the global tech giant work together on AI and digital innovation.
The collaboration will see IBM work with the new NRL franchise to deploy cutting-edge technology and develop bespoke AI-powered solutions ahead of the team’s launch in 2027.
Perth Bears CEO Anthony De Ceglie said this collaboration was a significant step in the club’s journey to becoming one of the world’s first “AI-first” sports organizations.
“We are very proud that IBM partners include Ferrari, Wimbledon, the UFC and now the Perth Bears,” he said.
“The Perth Bears are a blank slate with no technology debt, meaning we have the chance to create something very special in the digital space that has never been tried before and is truly next generation.”
“Working with IBM gives us access to cutting-edge tools, data and other insights to…
