Perplexity Pulls the Plug on Paid Ads: What It Means for Affiliate Managers Eyeing AI Search Channels – Affiverse

“A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it,” said one executive. The company went further, warning that once ads appear, users begin doubting everything, describing advertising as “misaligned with what users want” from an AI answer engine.