By Aytun Çelebi
Publication Date: 2025-11-20 10:29:00
Perplexity, an AI answer-engine platform, plans to launch a free agentic shopping tool next week in the United States, enabling users to automate purchases directly within its website and app through a partnership with PayPal.
The company, which also develops the Comet AI browser, currently offers a “Buy with Pro” tool that assists users with shopping tasks. This existing feature remains exclusive to paid subscribers, allowing them to research and select products using Perplexity’s AI capabilities. The new free product builds on this foundation by extending similar functionalities to all users without a subscription requirement. Perplexity’s move comes amid growing competition in AI-driven commerce, as other major players introduce comparable tools.
OpenAI introduced its Instant Checkout feature in September, permitting users to complete purchases seamlessly without exiting the ChatGPT interface. This tool integrates product recommendations and transactions into the conversational AI experience. Similarly, Google rolled out new shopping integrations this month within its Gemini chatbot and AI Mode, enhancing search results with direct buying options for e-commerce items.
According to a report from CNBC,…