Perplexity just told the ad industry something worth paying attention to – Affiverse

Perplexity has pulled advertising from its platform. Not quietly, not provisionally, and not with a “we may revisit this later” caveat. Its executives confirmed this week that there are no plans to use advertising as a revenue stream, and the company’s top advertising lead, Taz Patel, has already departed. The subscription model is the business model, full stop.