PayPal and Perplexity Debut Instant Buy Ahead of Black Friday Shopping | PYMNTS.com

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PayPal and Perplexity Debut Instant Buy Ahead of Black Friday Shopping | PYMNTS.com

By PYMNTS
Publication Date: 2025-11-25 20:48:00

PayPal and Perplexity introduced on Tuesday (Nov. 25) Instant Buy, which allows U.S. consumers to complete purchases directly in Perplexity’s AI chat, creating a single flow from product discovery to checkout.

The companies said the feature streamlines online shopping by turning conversational queries into purchase-ready actions.

Instant Buy uses PayPal’s identity, payments, and buyer protection systems while keeping the merchant of record with retailers such as Abercrombie & Fitch, Fabletics, Ashley Furniture, and NewEgg. The companies said the setup preserves direct customer relationships while allowing merchants to participate in AI-driven commerce without building custom integrations. To mark the launch, PayPal is offering 50% back on a consumer’s first Instant Buy transaction made between Nov. 25 and Dec. 1, capped at 50 dollars, just in time for Black Friday and holiday shopping.

The rollout expands Perplexity’s earlier prototype shopping features into a full transactional environment supported by more than 5,000 merchants. PayPal said the partnership builds on its broader push to embed payments in AI-first experiences, including its recent collaboration with OpenAI that brought checkout directly into ChatGPT. PYMNTS reported that PayPal’s integration with ChatGPT marked a significant step toward bringing payments directly into conversational AI interfaces, setting the stage for agent-led shopping across platforms.

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