By Mike Pastore
Publication Date: 2026-02-10 13:33:00
Oracle today announced additional role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents will be embedded into marketing, sales and service processes to provide insights into unified data, automate processes and deliver predictive insights.
Like the previous group of AI agents Oracle announced this in October 2025In the latest version, there are agents for marketing, sales, and customer success professionals. The agents are pre-built and natively integrated into Oracle Fusion Applications at no additional cost.
While it’s easy for marketing teams to feel overwhelmed by the number of AI tools coming to market, Oracle recommends a phased approach to its customers, according to Rob Pinkerton, SVP at Oracle.
“We challenge our customers to think big, start small and act fast,” Pinkerton told MarTech. “If you think big about what AI means, it means that marketers can do a lot in practice…
