By Don Fluckinger
Publication Date: 2026-02-20 11:26:00
Oracle has released a variety of AI agents for CX users in marketing, sales, and service.
Add to a killed the company last fallThe newest agents include marketing agents such as the Program Planning Agent, This is where the goals, target group and core narratives of a campaign are defined. The Program Brief Agent summarizes a potential campaign’s goals, audiences, messaging, content requirements, and recommended tactics. The Buying Group Agent helps marketers target groups of buyers more efficiently, e.g common scenario in B2B environments – where coordinated sales teams sell to a customer’s purchasing team.
On the sales side The Contact Insights Agent simplifies outreach planning by providing insights into people and their importance within an account. The Quote Generation Agent analyzes information from entered documents – examples may include emails, drawings and other specified requirements – and accelerates the process of recommending products and configurations that reflect current status.