Oracle recently made the decision to close its advertising business, but before doing so, the company attempted to sell it to DoubleVerify and IAS. Oracle’s advertising business was a significant player in the industry, but ultimately, the company decided to shutter this arm of its operations. This move marks the end of an era in the age of advertising, as Oracle was a key player in the digital advertising space for many years.
The decision to close the advertising business came as a surprise to many in the industry, as Oracle had been a prominent player in the advertising technology space for some time. The company’s decision to try and sell the business to DoubleVerify and IAS before shutting it down indicates that Oracle was looking to recoup some of the investment it had made in the advertising arm. However, with no buyers coming forward, Oracle ultimately decided to close the business and focus its efforts elsewhere.
Oracle’s decision to close its advertising business is a significant one in the age of advertising, as it marks the end of a major player in the digital advertising space. Oracle’s expertise in data management and analytics made it a key player in the industry, and the closure of its advertising business will leave a void in the market. However, with Oracle’s decision to focus its efforts on other areas of its business, such as cloud computing and enterprise software, the company is looking to move forward in a new direction.
The closure of Oracle’s advertising business also raises questions about the future of advertising technology and the role of data in the industry. With companies like Google and Facebook dominating the digital advertising space, smaller players like Oracle have struggled to compete. Oracle’s decision to close its advertising business may signal a shift in the industry towards consolidation and a focus on larger players who have the resources to dominate the market.
Overall, Oracle’s decision to close its advertising business is a significant event in the age of advertising. The company’s attempt to sell the business to DoubleVerify and IAS before closing it indicates that Oracle was looking to recoup some of its investment in the advertising arm. However, with no buyers coming forward, Oracle ultimately decided to close the business and focus its efforts elsewhere. This move marks the end of an era in the digital advertising space and raises questions about the future of advertising technology and the role of data in the industry.
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https://adage.com/article/special-report-cannes-lions/oracle-tried-sell-ad-business-doubleverify-and-ias/2566376
