When contacted for comment on Sunday an Optus spokeswoman said: “Optus’ vision is to be Australia’s most-loved everyday brand with lasting customer relationships.
“To achieve that, we need to be easy to do business with, and this requires simplification of our operating model.
“We have created one integrated product business unit, Customer Solutions, led by Matt Williams, that brings together our consumer and mass business product teams together, strengthening our operating model and delivering end-to-end solutions for customers with greater efficiency and effectiveness.
“We are also pleased to welcome Danielle Keighery to Optus as Managing Director, Marketing & Corporate Affairs, in early 2024. ”
Optus’ efforts to repair its reputation in the immediate aftermath of the outage are starkly different to that of arch-rival Telstra, which after multiple outages in 2016 announced a $250 million network upgrade program.
Over a 12-month period Telstra spent $100 million upgrading its “core network”, $100 million to increase its ADSL capacity, and $50 million to upgrade to its mobile network.
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Meanwhile, Optus cancelled a planned press junket over the weekend, in which the company was set to fly journalists and executives to Perth’s Optus Stadium on Saturday to watch a concert by British rock band Coldplay.
“Optus is excited to invite you and a guest to feel the electrifying atmosphere of this sold-out Australian exclusive tour as you witness one of the best bands in the world perform all their beloved hits,” the company said in its invitation to members of the media.
“Providing the best concert viewing within the Stadium, experience the luxury of the Optus Private Suite, featuring bi-fold glass doors, padded seats on a private balcony, premium dining and beverages from a private bar with the best customer service that will ensure an amazing experience.”
The plans did not go ahead, with one source not authorised to speak publicly telling this masthead it “would have been a bad look.”
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The focus now remains squarely on the future of CEO Kelly Bayer Rosmarin, who dodged questions on Friday about whether she will remain in the top job.
Industry observers are watching keenly to see if board members of Optus’ parent company Singtel will return to Australia following what has been one of the nation’s highest profile corporate failures in recent memory.
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