Hewlett Packard Enterprise (HPE) is paving the way for AI opportunities for all of its partners through its broad AI channel strategy. HPE Worldwide Channel and Ecosystem Leader Simon Ewington emphasized the company’s commitment to helping partners transition from AI “opportunity” to AI “reality” with the HPE Partner Ready Vantage AI ecosystem strategy. The goal is to tap into the projected $160 billion partner opportunity in the AI market by 2028.
Ewington highlighted the importance of HPE’s GreenLake cloud service as an ideal platform for AI solutions, offering flexibility and scalability for businesses. HPE’s approach to AI includes a “two-pronged” strategy, combining a broad play to position HPE as the preferred vendor for Nvidia-based AI solutions and a more focused AI pilot program to drive deep specialization in AI capabilities for select partners.
The Partner Ready Vantage program is key to building competencies in AI, high-performance computing, sustainability, and sovereignty, setting the stage for partners to drive AI sales growth. Through collaborations with Nvidia and other partners, HPE aims to lead in technology innovation and drive unique solutions that deliver tangible business outcomes for customers and partners.
The company’s strong performance in the HPE GreenLake business, with a 42% year-over-year growth in Q1, indicates the success of its as-a-service strategy. By enabling partners to wrap their services around HPE solutions and leveraging the AI opportunity, HPE is positioning itself as a leader in the AI market.
Partners are encouraged to take advantage of technology refresh opportunities, such as the Gen11 server technology, and explore the sustainability advantages offered by upgrading to newer, more efficient IT solutions. Additionally, HPE is focusing on driving storage refresh opportunities with HPE Alletra, leveraging automation tools to streamline the proposal process for partners.
Overall, HPE’s emphasis on innovation, profitability, and providing a best-in-class experience for partners is driving success in the channel. The company’s investments in specialized resources, such as compute and storage specialists, are leading to improved engagement with partners and supporting them in winning market opportunities.
As the AI market continues to grow, HPE is confident that its Partner Ready Vantage program and GreenLake AI service in an opex model will accelerate the move of partners into AI readiness, positioning them to capitalize on the expanding AI opportunity in the coming years. Through a combination of technology innovation and business model innovation, HPE is paving the way for partners to turn AI opportunities into reality.
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https://www.crn.com/news/ai/2024/hpe-s-simon-ewington-there-will-be-opportunities-for-ai-with-all-of-our-partner-community