Opinion: Big Tech’s AI endgame is coming into focus

Opinion: Big Tech’s AI endgame is coming into focus

Liz Reid, vice president, head of search, speaks at a Google event in Mountain View, Calif., May 20, 2025. (Jeff Chiu / AP)

If Google has its way, there will be no search bars, no search terms, no searching (at least not by humans). The very tool that has defined the company — and perhaps the entire internet — for nearly three decades could soon be overtaken by a chatbot. Last month, at its annual software conference, Google launched “AI Mode,” the most drastic overhaul to its search…

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