OpenAI Enters Super Bowl 59 With a Bold AI Pitch

OpenAI Enters Super Bowl 59 With a Bold AI Pitch

OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation.

Airing during the second quarter of Super Bowl 59, the ad titled “The Intelligence Age” draws a throughline from humanity’s greatest inventions—fire, airplanes, television—to ChatGPT, which it presents as the next disruptive technology.

The spot showcases how ChatGPT can handle everyday tasks, from turning ideas into businesses to summarizing articles.

Visually, the…

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