Nine months ago, the European Union passed a landmark AI Act that was hailed as groundbreaking. It became the world’s first law aimed at regulating artificial intelligence technology, and specifically demanded that AI companies start informing the public when a piece of content is AI-generated.
But one of the most divisive aspects of the law concerns transparency in the crucial upstream phase, requiring AI companies to notify rightsholders when their works are being used as…
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https://variety.com/2025/digital/global/ai-companies-battle-europe-ai-act-creatives-push-back-1236302611/