Yesterday, VMware‘s former EUC division, now named Omnissa, officially launched after being acquired by KKR for $4 billion. The purchase included Horizon and Workspace One platforms. Omnissa’s CEO Shankar Iyer aims to create a new vision for end-user computing in the digital age with opportunities for innovation in predictive and interpretive analytics.
Experts like John Annand see Omnissa as aggressively retaining VMware‘s customer base by leveraging its strong reputation. The company has reached out to industry analysts and has planned a conference on July 23 to introduce their partner program and pricing models. In a landscape where competitors like Citrix and Microsoft are evolving, Omnissa must adapt quickly to respond to security and operational complexity challenges.
Forrester’s Naveen Chhabra emphasized that customers transitioning to Omnissa will face new policies, roadmaps, and licensing terms, which may not be seamless. While there are alternatives from other vendors, the migration process is likely to present challenges. The key for Omnissa will be to offer innovative solutions beyond past VMware offerings to compete effectively, particularly against Microsoft in the EUC space.
Article Source
https://www.computerworld.com/article/2513014/omnissa-downplays-its-VMware-past-in-official-launch.html/amp/