Nvidia reportedly cuts program designed to keep gaming GPUs near MSRP pricing — end of OPP pricing-support scheme does not bode well for gamers

A new leak from tech YouTuber der8auer claims that Nvidia is ending a program dubbed “OPP”, purportedly an incentive scheme used by Nvidia to ensure that at least some of its graphics cards were sold to consumers at MSRP by AIBs like Asus and others.

By way of historical background, the creator said in his YouTube video that Nvidia’s GPUs were previously being sold for way above the suggested retail price for the last few generations, and consumers were starting to notice and complain about it. So, the company instituted the OPP program, which, according to de8auer’s sources, is some sort of cash back for participating AIB partners. Although the techtuber does not know what OPP stands for, this is how it allegedly works: board partners sell some models at MSRP and then report that back to Nvidia, after which the GPU manufacturer would give them a rebate on the cost of the chip and the memory of that particular GPU they sold.