By Arthur Kay
Publication Date: 2026-10-04 05:09:00
Nvidia has raised the price of the Shield TV Pro by $100 to $299.99, effective immediately, according to a company spokesperson. The Android TV streaming box launched in 2019 at $199.99, and Nvidia attributes the increase to higher component prices, memory in particular.
“Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry,” the Nvidia spokesperson said.
The non-Pro Shield TV, which launched at $149.99, has already been discontinued, so the Shield TV Pro is the only model left in the lineup.
Why the Seven-Year-Old Shield TV Pro Costs More
The current Shield TV Pro still runs the Tegra X1+ processor it shipped with in 2019. It supports AI upscaling and hardware decoding for almost any type of media, which has kept it relevant for home theater setups years after release.
Nvidia’s Andrew Bell said earlier this year that the company still actively manufactures the Shield and sells every unit it makes. That means Nvidia has no stockpile of older hardware to sell at the previous price.
New units go through the same supply chain as current smartphones and PCs, where anything with memory or storage has become more expensive since generative AI reshaped technology supply chains. Nvidia itself is a central supplier of AI accelerators and GPUs, which places the company on both sides of the component squeeze.
Stock of the Shield TV Pro has been limited for months. The $299.99 price…
