By Jon Martindale
Publication Date: 2026-01-14 22:04:00
Amid the growing memory shortage crisis, Nvidia is reportedly planning to focus its 2026 consumer graphics card production on the GeForce RTX 5060 and 5060 Ti 8GB.
As VideoCardz reports, citing Board Channels, this move will see a reduced supply of other RTX 50-series cards, including popular models like the 5070 and 5070 Ti. Top models, like the RTX 5080 and 5090 have already exploded in price, and that’s likely to continue this year.
The memory shortage problem has been growing for several months, as tech giants buy up high-end GPUs to outfit their AI data centers. Nvidia is now looking to focus its constrained production efforts on its more affordable graphics cards. “Nvidia and AIC [add-in-card] brand manufacturers will readjust the RTX 5060 and RTX 5060 Ti 8G series as the main products with significant logistics impact,” Board Channels says.
An uptick in supply of those cards will make it possible for Nvidia to fulfill its obligations to board partners and retailers in various markets. That could help avoid price rises for those more affordable cards, but Nvidia reportedly isn’t ruling it out.
You’ll have 8GB of VRAM, and you’ll like it. (Credit: Joseph Maldonado)
It certainly can’t do that for higher-end cards. The flagship RTX 5090 almost made it back down to its MSRP around the middle of 2025, but as the hardware shortages have grown more acute, its price has skyrocketed. At the time of writing, we can’t find one online for less than…
