Nvidia’s new RTX 3080, 3070, 3060 Ti, and 3090, as well as the AMD RX 6800 and 6800 XT, are incredibly hard to find and sell out immediately when they appear as these GPUs are in incredible demand worth many hundreds of dollars more than MSRP. A Trump tax and soaring cryptocurrency prices could make them even more expensive. Many older graphics cards are also sold out online.
This week, Nvidia and AMD finally have some updates – and it’s bittersweet news.
On the plus side, AMD says The edge It is expected that more of its own RX 6800, 6800 XT, and RX 6900 XT cards will be sold on their own website at their sticker prices in the first quarter of 2021, which should mean $ 579, $ 649, and $ 999 in lieu of bloated cards. However, AMD only commits to making them available to “as many gamers as possible” which may not reassure buyers Who had the feeling that AMD initially had a paper start.
Meanwhile, Nvidia says now Shipments of its GPUs to consumers and partners are “likely to remain lean through Q1,” and we’re not even talking about the first quarter of the year – Nvidia’s first quarter isn’t ending until the end of April. It’s an awfully long wait.
Here, too, it is demand, not just supply, that keeps graphics cards out of our hands. According to Nvidia, the RTX 30 series RTX GPUs, starting at $ 499, have sold almost twice as much since launch as the RTX 20 series after the same time. (The RTX 30 series is a much bigger upgrade than the previous generation, mind you – there weren’t many games using Nvidia’s ray tracing at the time, and people’s GTX 10 series cards were still holding up all right.)
Nvidia at least seems to believe that crypto miners haven’t picked up all the cards yet, despite the sky-high prices we’ve recently seen for Bitcoin and Ethereum.
“When the demand for crypto starts or when we see a significant amount,” said CFO Colette Kress at a recent investor conference“We can also take this opportunity to restart the CMP product line to meet ongoing mining demand.” CMP refers to Nvidia dedicated crypto mining GPUsremoving the video connectors that miners don’t need because they don’t put graphics on a monitor, which makes them more profitable for Nvidia.
As far as Trump’s taxes could affect graphics card price, Nvidia isn’t saying much – but AMD CEO Lisa Su claims the company is doing its best to keep prices down. Here is a quote transcribed by AnandTech::
We knew about the expiration of some tariff policies and worked ahead of time for a more flexible supply chain with AMD. We aim to keep GPU prices as close to our recommended retail prices as possible as this is the only way to be fair to users. Normally, when the GPU starts, our own brand cards are initially available, but these are then hidden for our partners. This time we are not exhibiting our RX 6000 series so we can sell directly to customers as cheaply as possible. We encourage partners to do the same. Not just tariffs, but the COVID environment has increased shipping and freight costs, which are difficult to avoid. If we are in a more normal environment this should improve. This is also important for our planned graphics updates in the first half of the year, as many products are coming onto the market.
That sounds good, but it’s still pretty non-binding – and feels like a step back what AMD said Hardware unboxed in Novemberhow partners should be able to sell the RX 6800 XT at its original MSRP of $ 649 within eight weeks.
At its back-to-back keynotes at CES 2021 today, AMD commended how its new graphics cards gave the company “upper-priced leadership” and noted that “many gamers are excited about the Radeon RX 6000 series,” while Nvidia recognized these products were hard to find and we want to thank you for your patience as we continue to work hard to catch up. ”
It’ll be a wait, and you shouldn’t be surprised if Nvidia just announced this $ 329 GeForce RTX 3060 is hell to buy just like its predecessor. As many have asked, why can’t we just buy one and they ship it out when it’s ready?
Update, 8:48 p.m. ET: Thanks to AnandTech, AMD CEO Lisa Su’s thoughts on Trump’s tariffs and prices were added.