Rajiv Ramaswami: “The market comes to us”

Nutanix’s new CEO Rajiv Ramaswami understands that without its channel partners, the hyper-converged software star will not be able to scale competitors and gain market share.

“We value the channel very much because that’s the only way we can scale. We don’t have a massive in-house distribution machine like some of our larger competitors, ”Ramaswami said in an interview with CRN. “We are totally dependent on the channel.”

Ramaswami said Nutanix is ​​redoubling its channel investments and activations like streamlining the contract registration process, increasing partner-led opportunities and increasing sales of services to the next level with the company’s recently launched Elevate Partner program.

“I want our distribution partners to be self-sufficient when it comes to closing deals and …



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