Nothing that recently launched startup Carl Pei, former managing director of OnePlus, has according to a Report from 9to5Google Quote Filings with the UK Intellectual Property Office. Of course, it was essential that the company was founded by Android developer Andy Rubin after he left Google. It started one single smartphone In front Close the shutters by poor sales performance. The Nothing acquisition, which was completed on January 6, 2021 prior to Pei’s official Nothing announcement, appears to include all of Essential’s brands, logo and other trademarks.
It’s not clear what Pei’s new company is up to with the Essential brand (or whatever; information on what exactly Nothing’s product plans are is as sparse as the company’s name itself) but how 9to5Google notes that aside from the brand, there isn’t much left at Essential as the company closed its doors last year. Essential had planned to launch a follow-up to the one smartphone and launch an ambitious new smart home platform, but neither ever made it out of the planning stage and was obviously scrapped.
It’s not clear either Why Exactly nothing is what the Essential brand wants to acquire, which can best be described as “started” after a failed product launch and association with Rubin’s name. A 2018 Report from The New York Times Detailed allegations of sexual misconduct brought against Rubin while at Google and a massive $ 90 million buyout he received for leaving the company.
9to5Google’s One article states that Nothing will be releasing more information on upcoming products in the near future. Maybe sooner rather than later we will find out more about what is planned with the Essential brand. We asked Nothing to comment on this matter and will update this article if the company replies.