NielsenIQ has announced the launch of NIQ Activate in the Microsoft Azure Marketplace, providing retailers and consumer packaged goods companies with access to industry-leading data insights and personalization. This collaboration aims to improve decision-making and drive targeted interactions for businesses utilizing the Azure cloud platform. NIQ Activate is a SaaS platform that helps companies move from data to insights to activation to measured value, enabling them to define audiences, gain insights, plan campaigns, and measure results. The streamlined process for NIQ Activate on Microsoft Azure Marketplace promises faster implementation, simplified procurement and billing, and global expansion for customers in 141 markets. The platform allows retailers to create incremental value through retail media, personalized experiences, and actionable insights by leveraging Azure’s data and AI capabilities. Jake Zborowski, GM of Microsoft Azure Platform, welcomes NielsenIQ to the Azure Marketplace, offering quality experiences from trusted global partners. NielsenIQ is a consumer intelligence company with operations in over 95 countries, delivering comprehensive consumer insights and retail data through advanced analytics platforms.
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https://www.datanami.com/this-just-in/niq-activate-platform-now-available-on-microsoft-azure-marketplace/
