NielsenIQ (NIQ) has made its NIQ Activate platform available in the Microsoft Azure Marketplace. This collaboration allows NIQ customers to utilize the Azure cloud platform for enhanced deployment and management capabilities. NIQ Activate is designed to help retailers and consumer packaged goods (CPG) companies leverage data insights and personalization to drive performance and targeted interactions. By integrating with Microsoft Azure’s data analytics and AI capabilities, businesses can make more informed decisions.
NIQ Activate is a collaborative SaaS platform that allows CPG companies to move from data to insights to activation to measured value. It enables the definition and assembly of audiences, gaining insights from various data sources, planning and executing campaigns, and measuring results. Xavier Facon, Senior Vice President of Products at NIQ, highlighted the benefits of this collaboration in empowering businesses to make faster decisions and create meaningful interactions.
Some of the key benefits of using NIQ Activate on the Microsoft Azure Marketplace include a simplified procurement and billing process, faster implementation times, acceleration of transactions for existing NIQ customers, global expansion opportunities, and the ability to allocate Azure Marketplace purchases towards cloud budget commitments. The platform enables retailers to create incremental value and accelerate growth through retail media, personalized experiences, and actionable insights.
Microsoft Azure’s general manager, Jake Zborowski, expressed pleasure at welcoming NielsenIQ to the Azure Marketplace, emphasizing the quality experiences and seamless integration with Azure that the platform offers. This collaboration aims to provide global exposure to cloud customers and deliver solutions proven to work effectively with Azure.
In conclusion, the availability of NIQ Activate in the Microsoft Azure Marketplace offers a streamlined and faster transaction process for customers worldwide. By leveraging the data analytics and AI capabilities of Azure, businesses can drive innovation, make better decisions, and enhance customer engagement. This collaboration is set to empower retailers, suppliers, and customers to create meaningful interactions and drive growth in the industry.
Article Source
https://www.martechcube.com/niq-activate-platform-now-available-on-microsoft-azure-marketplace/amp/
