Nintendo, which is often associated with being a toy manufacturerIronically, he cooperates with the luxury watch manufacturer Tag Heuer. The two companies announced their collaboration on an upcoming Super Mario-themed watch in a psychedelic teaser posted on Twitter early Friday morning.

You can now login on Tag Heuer website to get early access to the “exclusive limited edition” watch coming “super soon”. Confusingly, Tag Heuer’s tweet says you can “tune in on July 13th,” but the website has a clock that currently counts down to two days later: Thursday, July 15th at 10am ET. If you’re interested in snapping up one of these watches, you may want to register on the website to keep up to date on when you can actually order one.

The website doesn’t list details on the prices, but as far as I can tell, most Tag Heuer watches cost at least a giant, so it’s likely that this Super Mario watch won’t be cheap. And I have to say that I wouldn’t expect the collaboration from Nintendo, which I wouldn’t call a luxury brand. But I am definitely excited to see what this watch might look like and will be keeping an eye on the official unveiling next week.

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