NinjaOne announced today that Adam Slutskin has joined as Chief Channel Advisor, bringing industry-leading experience from previous positions at Connectwise and Liongard.

“Given what is happening in space as Datto and Kaseya merge, there is no doubt that Ninja continue to be better positioned‘ Slutskin told CRN. “Ninja is now part of the Core Four. The future is within reach for Ninja.”

Slutskin was most recently Chief Revenue Officer at Liongard, where he grew the company’s MSP customer base from nearly zero to over 2,000. At Connectwise, he led the company’s global sales strategy. He is also a prominent investor in the MSP channel and has advised leading channel providers for years.

A longtime channel veteran and US Air Force veteran, Slutskin will advise Austin, Texas-based NinjaOne on expanding and strengthening the channel relationships central to its growth by helping to improve its products and as a public face for the entire company acts sales and marketing efforts. He will also advise on everything from new product go-to-market strategies to sales training and attending industry events on behalf of NinjaOne.

[Related: NinjaRMM’s Partner Program Seeing ‘Rocket Ship’ Growth]

“Adam is one of the most trusted and sought-after channel consultants, not only because of his sales experience, but also because of his unyielding belief in culture, mentorship and entrepreneurship – three core values ​​of NinjaOne,” Sal Sferlazza, NinjaOne CEO, said in a statement. “We are focused on growing NinjaOne into a market leader while building a world-class culture. As we move forward, I couldn’t ask for a better channel advisor to help us navigate this moment.”

Slutskin will initially focus on evaluating NinjaOne’s sales strategy in the MSP space and working with sales leadership Optimize team structure and strategies. He will also advise on integrations and partnerships with vendors, and build the NinjaOne community through company-sponsored webinars, fireside chats and other marketing activities.

“What I can really bring to the table with Ninja is to share everything I’ve learned over the past 15 years as a go-to-market revenue sales and strategy person,” Slutskin told CRN. “Ninja has a great team and they are just highly motivated. If you’re lucky, you’ll get to the point in your career where you can choose, and I proudly choose Ninja.”

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