Established in March 2020, Planet Friendly Beauty offered a range of eco hair care products made using natural ingredients that targeted specific hair care needs, including volume, shine and repair. The Azure hair care range featured styling creams, leave-in lotions and barrier sprays, each packed in environmentally-friendly bottles made from sugarcane – all fully recyclable, bar those with a dispensing pump. The Azure range was currently available online and in Nicky Clarke salons across the UK.

After launching just two weeks before the first COVID-19 lockdown, Lesley Clarke, founder of Planet Friendly Beauty, said the past few months had certainly been a challenge, setting back NPD plans by 12-18 months, but the company remained determined to expand.

“2020 obviously has not been the year we anticipated, but we remain ambitious and the EMEA is the next focus for us in 2021, with Europe being first on the list,”​ Clarke told CosmeticsDesign-Europe.

Russia would likely be next…

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