The accelerating pace of digital transformation prompted Dell Technologies to update its affiliate program, and on Wednesday three of the company’s most influential movers and shakers spilled the beans on what the updates mean for channel partners.

Rola Dagher, the relatively new global channel leader for Dell Technologies, highlighted one of the key updates to the revamped partner program, alongside Denise Millard, senior vice president of global alliances, and Cheryl Cook, SVP of global partner marketing: The Capability for Dell With Titan and Platinum tier partners can process VMware licensing agreements directly through the Dell Technologies partner program.

“We are responding to the overwhelming trend in customer flexibility,” said Cook during an online briefing with reporters and analysts. She added that this also helps reduce some of the confusion partners involved in selling VMware products.

Dell and VMware have jointly created products like VxRail, a …

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