By Vidhya Srinivasan
Publication Date: 2026-01-11 00:00:00
The pace of innovation in retail is incredible, and agentic commerce – where AI completes tasks on behalf of humans – is moving from concept to reality. Last year, we launched agent tools for buyers and made agent-led payments seamless and secure with our Agent Payments Protocol (AP2). We believe in a future of agent trading that is open, collaborative and focused on everyone’s success. Today, working with leading retailers and platforms, we are releasing several announcements that represent an important step in this journey.
Unlock retail growth with a new open standard
Today we’re introducing the Universal Commerce Protocol (UCP), a new open standard for agent commerce that spans the entire shopping journey – from discovery and purchase to post-purchase support. UCP creates a common language for agents and systems to collaborate across consumer interfaces, enterprises and payment providers. So instead of demanding unique connections for each individual…
