HDR10 + Adaptive is a new feature that achieves the high dynamic range and optimizes TV picture quality based on the ambient brightness of a room. Samsung announced today. HDR content is usually designed to look its best in dark rooms with as little ambient light as possible. However, the new feature promises to use your TV’s light sensor to respond to bright surroundings and adjust the picture quality accordingly. Samsung says the feature will be rolled out worldwide with its “upcoming QLED TV products”.

HDR10 + isn’t the first HDR standard to introduce such a feature. At CES last year, Dolby announced Dolby Vision IQ, a new feature for its own HDR standard that also promises to optimize HDR content for the room in which it is viewed. The feature was introduced in selected LG and Panasonic televisions during the course of the year and was generally well received in reviews.

Samsung notes that HDR10 + Adaptive works with Filmmaker Mode, a Display setting started last year This turns off post-processing effects like motion smoothing to display the content as accurately as possible.

Compared to Dolby Vision, the HDR10 + standard is not supported quite as often by TV manufacturers and streaming services. However, it is supported by Samsung, the world’s largest TV maker, and Amazon through its Amazon Prime Video streaming service. It is no coincidence that these were the two companies that announced the standard over three years ago. Dolby Vision is now supported in televisions from manufacturers like LG and Sony, and content that supports the standard can be found on streaming services like Netflix and Disney Plus.

Samsung says the upcoming QLED TVs will support HDR10 + Adaptive, but it’s unclear whether the existing TVs will be updated with the new feature.

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