OpenAI has made their product available for free, with the only benefit of paid subscription being increased usage. The decision to offer the product for free seems to be aimed at increasing market share and consolidating user habits rather than revenue. It is likely that new paid-only features will be introduced in the future to generate revenue. This move has brought unexpected users and revenue for OpenAI during a period when commercial use of model inference is on the rise. Despite some projections falling short, it is still better than what others in the industry are experiencing. This change is expected to become a significant revenue stream for OpenAI in the coming years.
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https://synthedia.substack.com/p/openai-doubled-revenue-and-is-doing/comments