New IBM Study Shows Sports Fans Crave Advanced Data Analytics and AI in SBJ Power Up

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Mollie Cahillane’s cartoon has been featured in the SBJ Media newsletter, marking an exciting milestone in her career. Additionally, she provided an analysis of the proposed merger between Skydance and Paramount in the latest edition of the newsletter.

The sports industry is witnessing a surge in demand for data analytics among fans. A recent study by IBM highlights the growing expectations of sports enthusiasts for advanced statistics and personalized viewing experiences through artificial intelligence. The study delves into the engagement of fans and explores how AI can be utilized to cater to their needs effectively.

The Memphis Grizzlies have chosen Kiswe to facilitate direct-to-consumer broadcasts for seven NBA Summer League games and pregame shows through their Grind City Media app. The broadcasts will be available for free in the Grizzlies’ broadcast region, offering interactive features like a live chat and a fan video selfie option. Kiswe’s DTC streaming technology is increasingly gaining popularity in the sports industry, with clients such as the Utah Jazz, Phoenix Suns, Los Angeles Clippers, The Tournament, and the Detroit Lions.

Notre Dame has partnered with Comcast NBCUniversal SportsTech Accelerator, becoming the first collegiate program partner. The SportsTech Accelerator, run in collaboration with Comcast and Boomtown, connects sports startups with advisory firms under Comcast’s umbrella. With previous partners like NASCAR, NBC Sports, the Premier League, the PGA Tour, and WWE, Notre Dame joins a prestigious list. Comcast’s Jenna Kurath, spearheading the SportsTech program, mentioned that Notre Dame expressed interest early on due to the advocacy of former NBC Sports president Pete Bevacqua, now Notre Dame’s athletic director.

For more updates and information, readers can connect with Ethan Joyce at ejoyce@sportsbusinessjournal.com. If the email was forwarded, individuals can subscribe for free to stay up to date on the latest news and developments.

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