A recent study commissioned by IBM reveals that international sports fans are optimistic about the impact of technology, particularly AI, on their digital sports experiences. Real-time updates and personalized content are key priorities for fans in how generative AI can enhance their following and participation in sporting events. Younger sports fans, in particular, are embracing AI-powered experiences and digital platforms for sports content consumption and engagement.
The research gathered data from over 18,000 sports fans in 10 countries, highlighting a growing generational shift towards technology-driven experiences. The majority of fans recognize the positive impact that technologies like AI can have on their sports experiences. Younger fans, specifically those aged 18-29, are more likely to prefer AI-enhanced features and are turning to digital platforms for sports content consumption. On the other hand, older fans remain loyal to traditional consumption methods, with linear streaming being the most popular among fans over 45.
Fans see data analytics and AI as having a positive impact on sports, with real-time updates and personalized content being top priorities for improving engagement. They now prioritize short, personalized content for their sports consumption, often turning to social media for additional content. Younger fans engage with sports content across multiple screens and prioritize AI improvements, while older fans are less likely to consider AI enhancements a high priority.
While television remains the most common way to watch sports, fans are increasingly using multiple devices to follow sporting events. Mobile devices are becoming a notable alternative for watching sports, with many fans using at least two devices while engaging with sports content. The top reasons cited for using multiple devices include multitasking and finding more information about the game.
The survey, conducted in May 2024, included over 18,000 sports fans from various countries. Respondents were required to be average sports fans and follow one or more sports like Soccer, Cricket, Tennis, Basketball, Baseball, Rugby, Golf, American Football, F1 Racing, athletics, swimming, and the Olympic Games. IBM, a leader in hybrid cloud and artificial intelligence, provides insights, consultancy expertise, and innovative solutions to help clients optimize their businesses and gain a competitive advantage.
Overall, the study highlights the evolving landscape of sports consumption, with technology playing a pivotal role in shaping fan experiences. From personalized content to real-time updates, fans are increasingly looking to AI-powered solutions to enhance their engagement with sporting events.
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https://finance.yahoo.com/news/ibm-study-fan-engagement-consumption-040100336.html