By Todd R. Weiss
Publication Date: 2026-02-13 16:20:00
After 15 months of preparations and an $80 million investment, Cisco has replaced its old VIP partner program with a new Cisco 360 Partner Program that aims to make it easier for partners to navigate the program, work with customers and increase their revenue and business opportunities.The new Cisco 360 Partner Program was unveiled recently after the company collected broad feedback from partners that were involved in the company’s previous Cisco Value Incentive Program (VIP) partner program. Cisco had announced in November of 2024 that it would replace the old VIP program with the new 360 Partner Program to streamline its partner relationships and channel operations. The 360 Partner Program is built for MSPs, resellers, developers, consultants, and other partner businesses.“The Cisco 360 Partner Program builds on 20-plus years of industry-leading partnerships and was co-designed with partners to help accelerate their profitability, provide predictability, and deliver…
