New channel changes affecting partners: Cisco, Lumen, VMware and more


Kaseya announced an auto-renewal policy that Datto MSPs are keeping an eye on; Lumen turned to TSD Partners.

Microsoft, VMware, Brightspeed and other technology providers announce new initiatives with channel partners.

For partner companies, especially the small ones, even the smallest changes from their suppliers can make all the difference. For some, a new compensation model or resource is a godsend. On the other hand, a cumbersome tiering structure or a strict licensing model can cause serious problems. As a result, channel program changes often move in cycles, with vendors gathering feedback from partners, making changes, and then reanalyzing the program.

In some cases, the changes result from an acquisition. Channel partners, for example, look at this Kaseya-Datto and Broadcom VMware Acquisitions with bated breath to see how new policies will affect them. And over the past month, partners from both combined companies learned more about what the future holds.

Our latest channel program update includes vendors from across the information technology and communications indirect channel.

Scroll through the 21 images above to see how suppliers are changing the way they interact with partners.

Check out ours earlier summary of new programs if you missed it

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