Many saw it as Apple’s answer the requirements of a touchscreen MacBook. Others saw it as a brave new world that Revolutionize applications under MacOS. Some saw it as little more than a gimmick and wanted the tactile function keys to return on her $ 3,000 laptop.
The latest reports reinforce the notion that Apple is preparing to cancel the Touch Bar.
Although OLED touchbars remain the third largest product category of OLED touchscreens for mobile technology after smartphones and smartwatches View supply chain consultants (DSCC) expect third place to be taken over by the iPad … and the former is about to be canceled:
“With a share of 18% and a revenue share of 1.2% in the first quarter of 21, touch bars remain number 3 among the applications. We expect tablets to outperform Touch Bars when Apple starts rolling out the 10.9-inch AMOLED iPad. Sources suggest that Apple may disable the Touch Bar in the future. “
The Touch Bar was introduced in the fourth generation MacBook Pro in 2016. It replaced the function keys and provided a touch-sensitive area above the keyboard that could display any information, buttons, widgets or options that could be programmed. It could be an emoji keyboard, dictionary, waveform, video editor scrubbing bar with thumbnails … as with any feature, the promise was there.
In my opinion, the promise was never kept.
One of the biggest problems with the Touch Bar is that Apple was never entirely committed to vision. Not only was there no Touch Bar on the MacBook Air, but there was also no Touch Bar-enabled magic keyboard for the desktop Macs. The Touch Bar became a cute little add-on because you couldn’t just offer a feature on the Touch Bar … that would remove it from other Mac hardware.
Thanks to the Touch Bar that replaced the function keys, many users lost a haptic part of the user interface that was easy to find and offered a physical response. Apple iterated the Touch Bar and brought back a physical escape button a few years later, but the need to actually look at the Touch Bar rather than feel the right button couldn’t be replicated.
The news that the Touch Bar is up and running is welcomed by many, though mourned by some. While it’s not official yet, the details of DSCC are the same as those of analyst Ming-Chi Kuo and Marc Gurman. With the 14-inch and 16-inch MacBook Pro slated to showcase Apple’s new design, this would be the perfect time to leave the unfulfilled value proposition behind.