AWS plans to build and deploy an internal suite of web applications to deepen its relationship with enterprises and fend off cloud competitors, especially Microsoft.
The application suite will emanate from AWS’ business development team for its internal employees’ use. Details have emerged via recent AWS job postings for full-stack software development engineers. Business development is a term often used interchangeably with sales, but typically it combines sales, marketing
“The AWS BD [business development] team has manually tested and proven a handful of these business recommendations and now we’re ready to build a suite of web tools that can scale these recommendations to customers and internal AWS employees around the globe,” the postings state. “Our goal is to build a suite of applications that empower employees to cultivate a deeper relationship with customers, turning Amazon into a strategic business partner, in addition to being a world-class cloud computing provider.”
Public plans are still somewhat vague, and it’s unclear how far along AWS is with this strategy. It did not respond to request for comment.
The company launched a phalanx of new services at its recent AWS
“Microsoft and IBM can have deep conversations with their customers just because of how long they have worked together,” said Deepak Mohan, an analyst at IDC.
AWS already has some applications and tools for customers to track cloud spending, and to model how an on-premises workload might look when pushed into the AWS enterprise cloud. The effort described in these job postings, however, appears to surpass these measures with a more consultative aim.
What can this app suite do for AWS enterprise customers?
Companies that are essentially all-in on AWS likely view the platform as not merely outsourced IT infrastructure, but a foundation for their business for decades to come.
This echoes Amazon’s broader approach in other lines of businesses to step into customers’ shoes and help them derive value from Amazon services, Mohan said.
“They have done this in many ways on the retail side and in the early days of AWS,” he said. “Now they are extending this to develop next-generation applications for their
Deepak Mohananalyst, IDC
AWS also wants to foster adoption of cloud-native application architectures for enterprise IT use cases, and these apps will truly take advantage of the flexibility and capabilities of the AWS platform, Mohan said.
Will the AWS application suite help customers understand pricing?
One big question is how much the internal app suite will tackle AWS enterprise customers’ concerns over cost management. The company has long been criticized for its complex, even opaque price lists that can lead to nasty surprises for customers when the bill arrives. Despite the presence of AWS’ existing tools, a cottage industry of third-party vendors has cropped up around AWS cost management.
AWS also has many partners that help customers plan and migrate workload shifts to the cloud, as well as consulting programs from the likes of Deloitte that focus on big-picture digital transformation strategies, with AWS as a foundation.
It’s unclear how far the new internal app suite will encroach on these areas, but it will give customers more AWS-native options — and surely keep some partners on their toes.