Google is in a fierce competition with major tech giants like Meta, Adobe, and Microsoft to offer new AI-powered features to marketers. At its annual Google Marketing Live (GML) conference, the company unveiled several AI-powered tools aimed at enhancing search and advertising capabilities for marketers.
One of the key announcements was the testing of ads within Google’s Search Generative Experience (SGE) program, which uses AI to summarize search queries in natural language instead of providing a list of links. This allows ads to be placed above, within, and below search results, making them more visible to users. The company also introduced a feature that enables advertisers to create short animations from a single still image, expanding creative possibilities for advertisers.
The integration of generative AI into Google’s advertising services has become a top priority for the company, as evidenced by the new features introduced at the conference. Google is also testing a feature in search that aims to assist users in making complex purchasing decisions, such as determining the right storage unit size based on a photo analysis of a room.
Additionally, Google is rolling out brand-specific font and color options for advertisers through its Performance Max ad campaign management platform. The company aims to provide advertisers with more creative tools and customization options to create engaging and visually appealing ads.
The introduction of AI-powered advertising capabilities by major tech companies like Meta, Adobe, and Microsoft signals a shift towards more personalized and immersive marketing experiences. Google’s focus on AI and generative technologies reflects the growing importance of these tools in the marketing industry. Subscribe to The Emerging Tech Briefing newsletter to stay updated on the latest developments in AI, web3, and other cutting-edge technologies.
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https://www.thedrum.com/news/2024/05/21/google-unveils-new-ai-ad-tools-search-including-new-formats-generated-animations