(LR) Netflix Co-CEOs Reed Hastings and Ted Sarandos attend the Allen & Company Sun Valley Conference on July 6, 2021 in Sun Valley, Idaho.
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Before joining Facebook two years ago, Verdu worked for gaming companies Electronic Arts, Kaba, Zynga and Atari from the late 1990s. A Netflix spokesperson confirmed the hiring that Bloomberg was the first to answer.
Netflix stock rose 2% in expanded trading on Wednesday.
The move reflects Netflix’s ambition to offer more than just TV shows and movies to its 200-plus million subscribers. Like the streaming business, online gaming is getting more competitive as well Amazon, Google and Microsoft all invest in the category.
Netflix has been slowly entering the market for about two years. The company said at the 2019 E3 gaming conference that it would have a Mobile game based on the “Stranger Things” series, following an announced launch of Stranger Things 3: The Game “for consoles and PCs. The company also said it will launch Dark Crystal: Age of Resistance Tactics as an adaptation of the Netflix movie” The Dark . “Evolves Crystal: Age of Resistance.”
– CNBC’s Alex Sherman and Ari Levy contributed to this report.