NBC to use AI to recreate Jim Fagan’s voiceover for NBA coverage in homage to 1990s

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon.

Now, he will do so again when NBC promotes its NBA coverage that begins again next season. However, the setup is rather unique because Fagan died in 2017.

In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel. NBC said it will also hire current vocal artists to…