The broadcast industry is undergoing a significant transformation with the advent of IP video distribution, setting the stage for a more sustainable future. A panel of industry experts, including representatives from SVT, RTL Deutschland, ITV, and Qualcomm, gathered at IBC 2023 to discuss the challenges and opportunities in this evolving landscape.
The panelists highlighted the increased focus on IP video delivery in industry discussions and the need to address key issues such as scalability, latency, and sustainability. ITV’s experience with launching the ITVX streaming service underscored the importance of ensuring a seamless viewer experience in IP environments. Collaborations with UK IP distribution platforms have proven beneficial in this regard, but there is still a need to improve bandwidth capacity and reduce latency to enhance the overall user experience.
In Germany, RTL has made significant investments in its VOD streaming service, RTL+, to meet consumer demands and expand its audience base. However, infrastructure challenges, particularly in fiber and 4/5G expansion, remain a concern for long-term growth. In Sweden, SVT has embraced decentralization in its distribution strategy, leveraging compression and bandwidth optimization to reach a larger audience while maintaining service quality.
Global standardization, such as the development of the DASH standard and convergence of CMAF and HLS, has played a crucial role in facilitating the transition to IP distribution. Standardizing services and ensuring compatibility across different platforms are key considerations for advancing the industry.
Looking ahead, the panelists emphasized the importance of decentralization, deeper caching, and multiplatform strategies to optimize bandwidth usage and improve content delivery. Technologies like multicast ABR and 5G streaming hold promise for enhancing capacity and flexibility in the future. Collaboration among industry stakeholders and a holistic approach to problem-solving will be essential in driving further innovation and progress in the IP video distribution landscape.
Overall, the journey towards intellectual property transition requires collective effort and a commitment to industry-wide collaboration. By addressing technical challenges, enhancing infrastructure, and embracing global standards, the broadcast industry can unlock new opportunities for growth and sustainability in the digital era.
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https://aws.amazon.com/blogs/media/charting-the-journey-to-ip-video-distribution/
