The AI revolution is going global and shifting from a discovery function to a personal agent. Social media companies are integrating search and transaction functions into their platforms, paving the way for a new era of social commerce.
Sub-Saharan Africa is no exception: smartphone adoption is set to reach 87% by 2030, up from 51% in 2022, which will change the way travelers there search, engage, and book.
At Web in Travel…
Article Source
https://skift.com/2025/04/07/navigating-ai-and-travel-social-first-influencers-and-the-human-touch/
