Musk and AI among biggest threats to brand reputation, global survey shows

Associating with the Donald Trump administration’s multibillionaire adviser Elon Musk and misusing artificial intelligence are among the most surefire ways for companies to damage their brands, a new survey of more than 100 international public affairs leaders found.

Those findings stem from an appraisal conducted by the Global Risk Advisory Council, which was chaired by the head of the US Small Business Administration during Joe Biden’s presidency, Isabel Guzman.

In a statement, Brett…