MoneyLion has appointed Jon Kaplan as its Chief Revenue Officer (CRO), with a focus on expanding the company’s market share and creating new revenue opportunities using data assets. Kaplan, who previously worked at Pinterest and Google, has a track record of driving significant growth and innovation. Before joining MoneyLion, Kaplan was CRO at madhive, a Goldman Sachs-backed television streaming technology company. During his time at Pinterest, he grew revenue from $100 million to $2.5 billion, and at Google, he managed all advertising products, generating billions in income.
MoneyLion has undergone a transformation from a monoline banking business model to a more agile one in the past three years. CEO Dee Choubey explained that customers no longer need a bank account to access MoneyLion’s services, such as personal loans, credit cards, mortgages, and earned wages. In addition to these changes, MoneyLion recently introduced a premium membership offering and AI-powered search to enhance the financial management platform. Kaplan expressed excitement about joining MoneyLion at a pivotal moment in the company’s growth and looks forward to contributing to its innovative approach to financial services.
The appointment of Jon Kaplan as CRO marks a strategic move by MoneyLion to drive growth and expand its market presence. With Kaplan’s expertise and experience in revenue generation and innovation, MoneyLion aims to empower users to make informed financial decisions and strengthen its position in the fintech ecosystem. The company’s shift towards a more diversified business model and the introduction of new features like premium membership and AI-powered search demonstrate its commitment to enhancing the customer experience and driving platform growth. Overall, Kaplan’s appointment signals a significant step forward for MoneyLion as it continues to evolve and adapt to meet the changing needs of its users.
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