Monetizing AI turns human behavior into a scalable asset

Monetizing AI turns human behavior into a scalable asset

By Jim Osman
Publication Date: 2026-01-17 22:54:00

I was scrolling through TikTok when an attractive, fresh-faced woman appeared on the screen selling creatine. The pitch was relaxed, confident and effective. Then I noticed something strange. In one corner of the video sat a man who quietly mimicked her movements in real time. He didn’t respond to her. He gave her instructions. The woman wasn’t real. She was an AI avatar, animated live and controlled from off. I had to watch it twice. What stopped me wasn’t technology. It was the monetization structure behind it. A human operator invisible to the audience produced a convincing…