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Momfluencers portray AI as a better “coparent” than men

Momfluencers portray AI as a better “coparent” than men

By Ej Dickson
Publication Date: 2026-06-08 10:30:00

Lilian Schmidt could For heaven’s sake she won’t figure out how to get her daughter to sleep.

None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage. “It took about two to three hours every day to put her to bed,” remembers the brand consultant from Zurich. “She was screaming and fighting and at the end of the day we were all so exhausted and frustrated.”

When her daughter was three and a half years old, a desperate, misty-eyed Schmidt turned to a controversial parenting tool: ChatGPT. The advice it contained “was completely the opposite of anything I had heard before,” she says. “It said she needed more stimulation,” suggesting her daughter should chew gum or jump on a trampoline before bed.

To Schmidt’s utter shock, it worked. Within five minutes, her daughter snuggled up next to her and fell asleep. “I freaked out,” she says. “I was…

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