Mobile analytics helps one measure both application revenue and usage. Furthermore, the tool enables business owners to keep a track of the recent trends and make smart data-driven decisions, thereby increasing customer engagement as well as monetization for an app. On the other hand, emergence of mobile analytics has helped in increasing brand awareness among customers. In addition, the tool further empowers enterprises to conduct quality measurement. Besides enabling brands optimize their mobile campaigns, mobile analytics plays a key role in performing adhoc investigation of complete mobile activity.
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The mobile analytics market today has been influenced by several market drivers, restraints and opportunities. Undoubtedly, the market penetration of smartphones and growing demand to receive new and actionable insight on the buyers preferences have accelerated the need for mobile analytics worldwide. Additionally, the upsurge in mobile advertising and advent of data analytics and big data have further pushed the mobile analytics market on growth trajectory.
However, lack of awareness on the benefits of mobile analytics and growing privacy concerns have restricted the market growth for mobile analytics. On the other hand, with many enterprises entering the market and providing advance solutions would create greater opportunities in the coming years.
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The mobile analytics market is segmented in terms of type, deployment, industry and geography. In terms of type the market is segmented mobile advertisement, application performance analytics and others. In addition, the industries served by the market consists of education, BFSI, hospitality and travel, manufacturing, retail, information technology and many others. The two popular deployment methods in the industry are on premise and cloud based deployment model.
Likewise, the regions experiencing tremendous growth in the mobile analytics market include North America, Europe, Asia Pacific and LAMEA. Key market leaders are also covered in the market research report. Companies discussed in the report includes Google, MixPanel, Flurry, and Localytics, among others.
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