The iPhone 12 mini has a 5.4-inch OLED display and is the company’s most affordable new smartphone. The low price didn’t help, however, and the iPhone 12 mini is the top-selling model right now, accounting for about 6% of sales.
Renowned investment firm JPMorgan Chase recently released its latest forecast, in which analyst William Young cut forecasts for mini-production of the iPhone 12 and iPhone 12 by 9 million and 11 million respectively. At the same time, he confirmed that market demand for the iPhone 12 mini is weak and global sales are too low. Citing their supply chain sources, the analysts said Apple will cease production of this phone in the second quarter of 2021.
Thus, the iPhone 12 mini could become the short-lived flagship in iPhone history. At the same time, it is expected that a small model will appear again in the new range of smartphones that Apple can optimize and make more attractive (the battery life of the iPhone 12 Mini is very poor).
The analyst also raised the sales forecast for the iPhone 12 Pro Max by 11 million units.
Apple eventually defeated Samsung in the global smartphone market
Apple obsolete Samsung to become the world’s leading smartphone brand with record sales of iPhone smartphones. The company took a huge leap in the final quarter of last year HuaweiThe position has been severely weakened.
According to Counterpoint researchShipments of iPhone smartphones rose 22% in the previous quarter. The surge is being driven by the release of the iPhone 12 series, which supports fifth generation networks. Sales of the previous models did not decline either, the demand for which has remained stable after the fall in prices.
The company has shipped 90 million smartphones and has a market share of more than 23%. Analysts note that Apple has strengthened its position in the premium segment of smartphones in China. According to Tim Cook, Apple’s CEO, two of the top three best-selling premium smartphones in China come from Apple.
Second place in the quarter goes to Samsung, which received around 19% of the market. Third place went to Xiaomi, followed by Oppo and Vivo, who finished fourth and fifth respectively. Huawei fell back to 6th place.
If we take into account the results of the year, Samsung is in the lead, Apple in second place, Huawei in third place, followed by Xiaomi, Oppo, Vivo and Realme. The latter was the fastest growing brand last year.
Counterpoint Research’s data is broadly in line with estimates by another analyst firm, IDC, what we have already published.