Microsoft’s latest AI hardware is targeting Apple

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Microsoft is fiercely competing with Apple’s latest ultrathin laptops and iPads by introducing devices with long-lasting batteries and ARM-based processors that offer improved performance and energy efficiency. The new Surface Pro 2-in-1 promises to deliver superior functionality compared to laptops and tablets. Many major laptop manufacturers are also releasing refurbished, ultra-thin laptops that prioritize performance enhancements and battery life savings.

One notable release from Microsoft is the Surface Pro 11th Edition featuring the Qualcomm Snapdragon X Elite chip, offering enhanced speed and extended battery life. Additionally, a new Surface Laptop Go model with the latest Qualcomm chips boasts improved specifications compared to its predecessors but also comes at a higher cost.

Microsoft is also launching new ARM64 implementations of Windows 365, with the introduction of an emulator called Prism to enable compatibility with older apps lacking ARM versions. The company is emphasizing the integration of AI into its devices, with features like “small language models” that serve as persistent AI running in the background, enhancing user experience.

Big computer manufacturers like Acer are embracing the Windows AI hardware trend, with products like the Acer Swift 14 laptop designed to showcase Windows AI capabilities through illuminated trackpads. Other OEMs, such as Dell and Asus, are also introducing laptops powered by Snapdragon X Elite or X Plus chips to deliver improved performance and battery life.

The focus on AI in these devices raises questions about their practical applications and support from developers. While Microsoft is touting the enhanced capabilities of its Copilot+ PCs, the performance and usability of these devices in daily tasks remain to be fully realized, especially compared to Apple’s M-series chips.

Overall, the push towards AI-enabled hardware in the tech industry reflects a growing trend towards integrating artificial intelligence into everyday devices for enhanced functionality. Still, the extent to which these devices will deliver on promises of improved performance and user experience remains to be seen.

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https://qz.com/microsoft-copilot-surface-apple-ai-1851489578