Microsoft’s CEO to Xbox: We will “always” invest in gaming.

This past month, long-time Microsoft veteran and Xbox lead Phil Spencer retired, giving the floor to incoming CEO Asha Sharma.

Xbox stands at a bit of a cross roads. The Xbox brand has been under strain to some degree, owing to the decision to divest Xbox of its exclusive content to PlayStation, chiefly icons like Halo, Gears of War, Forza, and soon Fable. The decision has left people wondering if Microsoft is actually truly interested in maintaining Xbox as a brand long term, myself included, since without exclusive content it doesn’t seem like Xbox has a unique selling point required for its long term future.