By Laurie Sullivan
Publication Date: 2026-09-21 20:35:00
Microsoft has studied the speed and
adoption rates of artificial intelligence (AI) technology worldwide, rather than simply tracking how much revenue AI companies make.
Shifting the metric from how much money AI companies make
to how many people use AI daily reveals the scale of new advertising placements being created as the technology matures.
It also identifies real-world market penetration that determines the
next generation of infrastructure required for digital advertising and a further shift to automated media buying, optimization and other features.
The report 00 titled Global AI Diffusion Q2
2026 Trends and Insights and published Monday through the Microsoft AI Economy Institute — tracks how generative AI is spreading across 147 economies and shows where adoption is growing most
rapidly.
The ranking for the United Stated did not change from quarter to quarter this year. The U.S. ranked No. 21 in first-quarter 2026 and remained the same in second-quarter 2026.
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