Microsoft starts displaying 'Get Windows 10' nag screens in Windows 7

Isn’t this all a bit familiar? [Image credit: TechCrunch]

HERE WE GO AGAIN. Two years on from Updategate, Microsoft is back to posting nag screens on its outgoing operating system.

“Get Windows 10” pop-ups have begun rolling out to Windows 7 users ahead of its end of life (EoL) date of January 14th 2020.

There’s no question it’s necessary; running an EoL operating system poses significant security risks, and the publicity surrounding the end of Windows 7 has been far more muted than that of Windows XP (and Vista, if we’re going there).

Thankfully, Microsoft has listened to the huge backlash that happened the last time it tried this stunt. The nags are optional (in that they can be turned off), there’s no horrible little white-malware app like GWX that reinstalls itself when you uninstall it, and the whole thing is optional to even download.

KB 4493132 is listed as an optional update, though if you have automatic updates enabled, it will eventually download by itself. This is normal. Don’t be afraid.

There’s also no presto-chango to the way that the “close” button works, whereas last time, it was designed to “trick” users into accepting the upgrade.

The rules are slightly different however, as this time, the update isn’t free, so the “I don’t know why they don’t want it” mindset doesn’t apply. At the time of GWX, Windows 10 was being offered as a free upgrade to Windows 7 and 8.1 users as the company attempted to end the fragmentation of the 30-year-old operating system.

We’re hopeful that this time Microsoft isn’t going to try playing silly buggers over the update process, but we’ve got previous on this, and if it does, please feel free to let us know and we’ll come down on Microsoft like a ton of sh*tty bricks.

If, however, it turns out Microsoft has learned its lesson, it’s down to you lot making your voices heard, so well done. Don’t let big tech get away with it. μ

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